Oh my god!

There are things that keep me breathless and sadden me bybeing so utterly ridiculous. This time is the new opening of a shop in Aoyama that has been quite a buzz. It took some time for me to realize what it was exactly when I first heard about frozen French food products sold in Aoyama, but then niw I got it: Picard, the French frozen food supermarket has opened a supposed “luxury” store in Koto dori, in Aoyama. And they sell some some processed frozen dishes. This goes against all my principle: proccesed food+frozen+from far away, but not everyone adheres to these principles. What saddens me most is that the shop products are overpriced (according to the website, because I will not go there) and presented as luxury 高級 products, which they are not at all. It looks like a big scam, the shop frontside looks just like this cheap supermarket in Paris, of course they’ve tried to make it fancy with colors and French written everywhere, but Picard is just an average frozen food supermarket in France. So if you want to eat delicious French food, definitely don’t go there!!! What also pisses me off is that frozen food has not a strong culture in Japan and neither packed prepared meals. Indeed, one of the first thing I remembered from Japanese supermarkets is that frozen food was mainly ice creams, and in any case their were very few freezers and very few items in them. And I found it was a beautiful thing. Same with ready-to-eat dishes, in Europe, and in France more particularly, you can find ignominous pre-prepared food packed in plastic containers to microwave that basically ressembles airplane economy-class food, terrible… In Japan that is replaced by freshly prepared food that must be eaten within 24h with fresh ingredients and without too much dressing, salt, fat or additional shitty products. So having Picard making its appearance big and loud in Tokyo is just scaring me…,