A few months ago my local grocery store in Koganei changed its branding (probably due to some group acquisition). After a few days a lot of the products I was buying vanished from the shelves, replaced by low quality products and I was left with almost nothing decent to shop there. No more delicious organic lemon, no more Italian honey soft candies… I started to shop elsewhere.
A few weeks ago the shop went under massive renewal, and recently I’ve been checking in again and realized that they’ve completely changed their pitch: now half of the products are organic from fresh vegetables to smoke salmon, tea, spices… and they even have a nice selection of familiar imported products of good quality mainly from France and Italy!
It seems that the organic trend is finally making its way in Japan, after years of undergroud unlabelled existence… How good is that going to be?
